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What’s a ‘Pixel’?

Embedded website pixels are what enable cross-channel marketing. Even if you aren’t planning a cross-channel campaign, gathering information about your site’s visitors allows you to create specific...

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IMAP v POP3

IMAP is the suggested protocol to keep all of your incoming and sent emails freely accessible – from any device and from anywhere. If you want all of your devices to be ‘in sync’ with read/unread...

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Frontend v Backend

This is the most basic definition of Front End Designer and Back End Developer. However, the line between the two is continually blurring. For instance, many Front End Designers now have a better...

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What’s a Sitemap?

User sitemaps are designed to help human visitors to your website however, they can be beneficial in other ways, too. They are crawled by search engines just like XML sitemaps and Google claims every...

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reCaptcha

From Google,”CAPTCHAs play an important role in keeping the internet spam-free and making everyone’s experience a little bit better.” And, reCAPTCHAs actually help improve maps and solve problems that...

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What are Meta Tags and Title Tags?

It’s important to include Title Tags and Meta Descriptions for every page or post of your website. We train our clients to include them when updating or adding news to their websites themselves. Taking...

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Home Page v Landing Page

Your homepage is where you introduce yourself to your website’s visitors. The landing page is where you (hopefully!) convert those visitors into clients/customers.

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Understanding DNS during a WordPress Website Host Migration

Moving your WordPress website to a new host can seem intimidating. There’s one handy tool, the DNS record, that helps us migrate sites without interruption to all the other services connected to your...

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Website Taxonomy

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What’s a Website Menu and Navigation?

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